Nissan Leaf

To launch the world's first full electric vehicle, Nissan needed a unique webpage to showcase their product. Not only did the site need to educate the masses on electric vehicles, (which was done through serendipitous navigation), but the site was in fact the only way to purchase the vehicle. That's right, the Nissan Leaf was the first car sold solely online. This meant the site needed to allow users to build and track their purchase.

Agency: Critical Mass
Role: Designer