STEVEN CHAN PORTFOLIO
Black & Decker - DIY

Black & Decker DIY

Black & Decker - DIY

Black & Decker - DIY

A series of billboards promoting Black & Decker's Do-It-Yourself campaign. The simple and whimsical step by step ads are phased out over 3 weeks, ending ultimately at the finished project. A call to action that encourages people to start their projects.

Role: Copywriter & Art Direction

 

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